BLOCK

Block Café was developed as a complete hospitality experience rather than only a visual identity. The aim was to create a place with a recognisable character, one that could be felt through the room as much as seen in its graphic language. I developed the visual identity and worked with the team to shape a cohesive atmosphere across the café’s everyday touchpoints.
I approached the identity as a system of connected decisions rather than a logo applied at the end. Alongside the graphic language, I consulted on the material palette and wood selection, menu design and food naming, staff styling, and the music played in the space. Each element was considered as part of the same experience: what a guest sees, touches, hears, orders, and remembers.